Morrill Solutions will get the information you need and
Organizations are experiencing a time of unprecedented change. The ability to field, interpret and apply research findings is increasingly the determining factor of who will thrive in challenging environments. Let Morrill Solutions give you an edge. We will develop a customized research plan, and help you think through applications. We work with many non-profits and are experienced in delivering big results on modest budgets. A few of the techniques that we are versed in include:
help you avoid common pitfalls
Complex survey designIt is easy to write a survey, but much harder to write a good survey. Joshua Morrill trained under faculty who worked on the construction of U.S. Census and he has refined this skill to ensure that the question you ask gives you what you really want to know. Morrill solutions understands that the quality of your information depends on the quality of your questions and we take that responsibility seriously.
Customer Segmentation Equally as important as what to ask, is deciding who to ask. Morrill Solutions help you define various customer segments and provide some depth around those segments so that you can more effectively narrowcast your marketing messages and products.
Conjoint study construction and analysisIncreasingly conjoint studies can deliver more reliable findings around customer preferences’ than a simple survey can provide. Let Morrill Solutions help you use and interpret findings with this cutting edge technique.
Qualitative and text mining techniquesMorrill Solutions is experienced in conducting one-on-one interviews and moderating focus groups. Additionally, we bring elements of study design and quantitative analysis to structure these interviews and analyze data to give you as accurate a picture as possible.
Database examination and visualizationIt is possible that your company is already sitting on a wealth of information. Let Morrill Solutions conduct an “information audit” where we provide some fresh perspectives on use and interpretation of your data as well as new ways to visualize or display your results.